From Vision to Value: What it Takes to Win

JoAnn Kintzel, Chief Executive Officer at M3, and Helen Zaver, Executive Vice President at Colliers Hotels US take a seat on the main stage at HEROwnership. They will discuss how to blend your personal passion with practical power plays. Hear Helen’s journey as a trailblazer in hotel investment—and learn how smart owners and investors succeed in today’s evolving market. JoAnn uses her vast experience leading SaaS technology to create lasting value for users—and how the right operational investments support the big picture. From site selection to performance metrics, discover how visibility into the numbers isn’t just helpful—it’s essential. Because if you’re not tracking the money, you’re risking the mission.