Enterprising Hospitality
Date PublishedJul 15, 2014

M3 Accounting + Analytics, the industry leader in hospitality accounting and analytics software, recently attended the Hospitality Industry Technology Exhibition & Conference (HITEC), held this year in Los Angeles, California. 2014 marks the company’s fifteenth year of delivering its back-office solutions via the M3-cloud and its third consecutive year participating as an exhibitor at HITEC. One of the industry’s pioneers in web-based software applications, M3’s accounting solutions were “private-cloud-deployed” before there was a cloud.

M3’s sales and leadership teams worked the floor and provided demos to visiting hoteliers from around the globe. At this year’s exhibition, M3 introduced several new and/or updated technologies to the HITEC audience, including the announcement that its popular accounting platform, AccKnowledge®, has been globalized with its latest release.

While discussing the global opportunities with clients on the HITEC trade show floor, Scott Watson, M3’s Vice President of Sales and Marketing explained, “This next generation of AccKnowledge® will keep all of the unique, industry-specific functionality that has made our software the most widely used, hotel-specific solution in the United States, but will now also include multi-language, multi-currency and region-specific customization to adequately support the international market. It will enable M3 to attract new international customers, as well as to support domestic companies with properties outside of the United States.”

At HITEC, M3 also demonstrated its latest time management tool, RightTime®, which features real-time labor management, utilizing tablet technology for a much more flexible, cost-effective option than traditional time clocks. The RightTime®platform integrates seamlessly with the AccKnowledge® accounting system, or can be used as a standalone time management solution.

As part of M3’s continual quest for customer feedback and improvement, the company’s Customer Advisory Board also took the opportunity to convene at HITEC for its quarterly meeting to provide input and give feedback on M3’s future growth strategies and direction for future development. Advisory Board members provide M3 with insights on trends, challenges and opportunities in the industry, as well as serving as a beta testing group for M3’s latest products and releases.

The 2014 Hospitality Industry Technology Exposition and Conference (HITEC), a service of Hospitality Financial and Technology Professionals (HFTP®), is the world's largest hospitality technology exposition and conference. HITEC offers attendees essential education, access to experts and hospitality technology vendors, the opportunity to network with top leaders in the industry and the resources to find cost-effective ways to improve company bottom lines.

M3 Accounting + Analytics has more than 480 customers, representing over 3,600 properties, including industry leaders like Davidson Hotels & Resorts, InterMountain Management, The Hotel Group and The Procaccianti Group. M3’s integrated suite of hospitality accounting products includes: AccKnowledge®, M3 Link®, M3 RightTime®, and document imaging– all designed to help provide hotel operators, owners and managers unsurpassed access to the information they need in the most integrated and cost effective manner. M3 has certification by all leading industry associations, offers CPE credit training, and is the only hotel accounting and analytics software provider that is SSAE-16 SOC II certified.