Enterprising Hospitality
Date PublishedAug 30, 2013

M3 Accounting + Analytics has launched a business alliance with STR that brings STR data directly into M3’s hosted, business intelligence and analytics platform. It is available to any M3 Link client who subscribes to STR.

The alliance creates a seamless dashboard that shows fully-configurable STR data alongside financial and operational business intelligence, guest satisfaction ratings and verbatim comments, which can support and influence business decisions made by hotel owners, operators, and managers. STR data, which includes such information as aggregate performance, indexes and rankings, appears within the M3 dashboard as soon as the STR reports are released.

"This alliance streamlines the process of reviewing and reporting STR data, making a hotelier’s life easier,” said Casi Johnson, Vice President of Operations of M3 Accounting + Analytics. “It provides immediate access and allows the data to be configured, compared and benchmarked in any way the user prefers to view it."

M3 clients have access to the most reliable and accurate competitive set information in the industry. Adjustments and changes made to the data are instantaneously reflected in the dashboard. It also allows for greater flexibility: For example, users can change the competitive set for reports and view historical performance data, while archiving prior STR reports in the cloud.

“STR is the most trusted name in the hospitality industry, and this partnership adds to the integrity of the data that our clients use to make smart operational decisions,” said Allen Read, President of M3 Accounting + Analytics.

In addition to the alliance, M3 is also a sponsor of the Hotel Data Conference, which is hosted by STR and HotelNewsNow.com. The fifth annual conference, set for September 4-5 in Nashville, is focused on boosting hotel performance by smartly using data in decision-making. Learn more about the STR- M3 alliance at table #16 during the conference.

M3 Accounting + Analytics is the leading provider of hotel-specific accounting solutions, serving over 3,000 properties nationwide. M3 offers a suite of products with the functionality a hotel needs to monitor and improve productivity, increase profitability and operate their back-office systems in a safe, secure and hosted environment.