Enterprising Hospitality
Date PublishedSep 01, 2016

M3 Accounting + Analytics has experienced exponential growth over the past five years, but that has not stopped the Gainesville, Georgia based company from being attuned to their customers’ needs. Through the years, many M3 customers have utilized the budget and forecasting modules embedded into M3’s accounting tool, which is now installed in over 4,500 individual properties nationwide. After exhaustive feedback from M3’s Advisory Board, user groups and selected customers, M3 has put in place a powerful new tool that combines the best of both worlds – accounting + analytics.

M3’s web-based Budget & Forecasting tool made a sneak preview in June at the Hospitality Industry Technology Exposition & Conference (HITEC), sparking intrigue among long-time customers and those new to M3. The Budget & Forecasting tool will allow M3 customers to take advantage of the integration of real-time data pulled directly from M3’s proprietary accounting platform, AccKnowledge®, and business analytics dashboard and reporting tool, M3 Link®. Customers will be able to make changes in one place and have it populate across the platforms, ensuring ease of use, minimizing manual input and data management, and reducing, if not eliminating, errors that can occur when using multiple platforms to accomplish these tasks.

“The real beauty of the Budget & Forecasting tool lies in its seamless integration of financial data that is inherent to the AccKnowledge® environment,” explained Casi Johnson, Chief Operations Officer for M3. “We can leverage reports already built into the accounting platform without having to recreate them, allowing for improved accuracy and efficiency in developing budget and forecasting models.”

Through forecasting, the M3 platform expands its success from a proven, powerful accounting software into a steadfast daily operations tool. Hotel operators and general managers have precise access to historical financial and reporting data, which provides an environment to develop more accurate forecasts to improve hotel performance. “If the data is mission-critical for our customers, our goal is to put it all at their fingertips through M3 technology”, shared Scott Watson, M3’s Executive Vice President of Sales & Marketing. Watson also indicates, “While there are products that back-door data points and manipulate data streams, M3’s best-of-suite infrastructure eliminates misapplication of data and manual data entry which inherently reduces mistakes and improves efficiencies”.

As M3 remains committed to continuously enhancing and evolving its products, additional enhancement phases have already been slated for Budget & Forecasting, including workflow, enterprise level features and an advanced room revenue builder. Customers will experience many of these new product features in coming months, prior to year-end.

If your organization would benefit from the integration of Budget & Forecasting into your hotel accounting and analytics platform, contact M3 sales for a personalized demonstration of this powerful new tool. Call 770.531.3745 or email sales@m3as.com for more information.