Case Study - Crescent Hotels & Resorts
Crescent Hotels Took 100 Properties , 20 Years Forward with M3
Crescent Hotels Took 100 Properties , 20 Years Forward with M3
100+ Properties
Time Saved
Errors Reduced
Customer Overview
Crescent Hotels & Resorts is a premier hotel management company operating over 100 properties and 25,000+ rooms across North America. Known for accountability, diversity, and seamless communication, Crescent ranks among the top management companies in the industry. Through a long-standing partnership with Shaner Solutions, Crescent leverages centralized back-office accounting support but needed a stronger technology foundation to elevate efficiency across its portfolio.
THE CHALLENGE
For over two decades, Crescent relied on legacy accounting software that couldn’t keep pace with modern hospitality needs. Key issues included:
No document attachment capabilities
causing inefficiencies in field operations
Slow, manual reporting
delaying month-end closings
Complex, outdated interface
frustrating GMs and Directors of Finance
Limited real-time access
preventing smooth communication between properties and centralized teams.
SWITCH TO M3
Crescent needed a paperless, user-friendly, and timely solution to replace outdated systems. After evaluating options, they chose M3 Accounting Core™ for its:
Hospitality-specific design
tailored to hoteliers’ needs
Real-time access and faster reporting
enabling smoother month-end closes
Ease of use
ensuring adoption across field teams
Responsive support and partnership approach
extending beyond just software
“We were drawn to the system’s tailored design for hospitality, prioritizing user-friendliness and seamless deployment in the field. It’s crucial that our General Managers and Directors of Finance find it accessible, straightforward, and intuitive to navigate.”
Scott Blair
Vice President of Centralized Accounting
THE RESULTS:
Enhanced Efficiency & Faster Month-End Closures
Accelerated Month-End Closures: Real-time P&L reviews enabled properties to identify and resolveissues earlier, ensuring smooth month-end processes.
Seamless System Integration: M3 streamlined operations across multiple platforms, reducing manual effort and improving workflow efficiency.
Enhanced Reporting & Data Accuracy: Centralized Accounting gained deeper analytical insights and quicker access to financial data.
Improved User Experience & Training:M3’s intuitive interface and training resources allowed for swift adoption by Crescent’s field teams.
M3 also implemented customer-driven enhancements—such as W-9 attachment, cash management imports, and statement images for reconciliations—demonstrating its commitment to partnership.
“M3 has exceeded my expectations, particularly with new releases and responsiveness to our needs. Their continuous improvements have made a significant impact on our efficiency and month-end processes.”
Scott Blair
Vice President of Centralized Accounting
Looking Ahead
With M3 as a strategic partner, Crescent Hotels & Resorts is positioned for long-term success. As the company grows, M3’s scalability and innovation will continue to support Crescent’s evolving needs, ensuring sustained efficiency and operational excellence.
Get Started
Modernize month-end close across 100+ properties without field pushback.
Crescent replaced a legacy system with a paperless, hospitality-built platform that improves real-time access, accelerates reporting, and supports adoption by GMs and Directors of Finance.
Attach documents and streamline field operations
Improve real-time P&L visibility to resolve issues before close
Reduce manual reporting work across platforms
