M3, along with other hotel tech providers, has successfully helped launch HospitalityForPeace.org. Through the alliance of these hospitality and hospitality-related companies, the hotel industry has come together to help provide Ukraine with much-needed relief and aid. These donations, currently totaling more than $350,000 raised by the organization, will be distributed through boots-on-the-ground charities. M3’s donation was specifically targeted to the World Central Kitchen, https://wck.org/.

Ukrainians are currently facing the worst humanitarian crisis the world has seen in decades. The number of attacks are escalating each day, with no end in sight. Ukraine’s infrastructure is being attacked and destroyed, including hospitals where mothers welcome new life and schools that children have always considered a safe space. Ukrainians’ access to the internet has also been manipulated over the past couple of weeks, causing a lack of communication to coordinate news and strategy for the country.

“We watched the humanitarian crisis unfolding in Ukraine as a community and agreed that we couldn’t stand idly by. Collectively we decided that we’d be able to make more of an impact together than through individual company initiatives,” says project organizer Adam Hollander, “The fact that within the first week of launching this initiative, we’ve already raised more than $290k is a testament to the rapid impact we can have by working together as an industry.”

The inhumane activities in Ukraine are having devastating effects on countless innocent lives and continue to be an impediment to global peace. Through this initiative, M3 is contributing with the hope that it can directly assist those in need while promoting peace for all.

“M3 is more than software and more than technology. M3 is an organization with a heart, and it beats loudly for those suffering in Ukraine.” said Scott Watson, CSMO at M3.

To learn more about Hospitality for Peace, please visit https://partners.hoteltechreport.com/hospitality-for-peace/