Case Study

Blue Water Development

M3 Platform Combines Hotel and Non-Hotel Entities

Hotel Brands

Multiple brands


10 hotels

Solutions Used


Website Link

Company Overview

Founded by Jack Burbage, the Blue Water Development Corporation has been a real estate developer in commercial and hospitality properties operating mainly in Delaware, Maryland, since 2002. Raising the bar of standards in the real estate industry, Blue Water has earned a reputation for its commitment and dedication to the development of superior quality properties renowned for their sophisticated designs, gracious floor plans and first class amenities.

The Challenge

As the accounting manager for a real estate development company, Christy Baer is responsible for the company’s multi-faceted portfolio, which includes hotels, RV resorts, residential real estate and attractions, including a waterpark, offshore fishing excursions and golf getaways, to name a few.

When it came to choosing a new accounting solution, it was imperative that Baer incorporate robust, yet customizable, tools to meet the diverse needs of Blue Water Development’s hospitality businesses. For years, Baer used QuickBooks for some of the company’s assets, but was not pleased with the lack of financial details and audit trails and its inability to be customized to their needs.

Furthermore, the hotel management company overseeing Blue Water’s hotel portfolio was using a different platform for its accounting needs. With multiple accounting products serving various aspects of the company, it was virtually impossible to compare reports and analyze data – let alone spot trends that impacted the organization.

They found this to be extremely difficult on their current platform and were urgently seeking a new way to collect and analyze their data. After much research, they heard about the product offerings at M3 and decided to make the switch.

The Solution

In need of a comprehensive and customizable solution, Baer discovered that M3, the accounting software utilized by Blue Water’s hotels, could also service the company’s non-hotel entities. Baer knew of M3’s capabilities within the hotel industry but needed the solution to also support the company’s waterparks, amusement boats and campgrounds. As a powerful cloud-based financial platform serving the hospitality industry, M3 offers Baer all the ease of use of an off-the-shelf solution, like Quickbooks, but with many additional features and more robust reporting tailored specifically to her needs. M3’s platform standardized accounting and financial analysis across the board.

Using M3, Baer is now able to compare and consolidate financial reports for every business in her organization. “M3’s versatility has been a total lifesaver for us,” said Baer. “Instead of having two sets of reports from two different platforms, I’m now able to easily switch from a hotel to a waterpark with the touch of a button.” Not only is Baer now able to compare apples to apples with standardized reports, M3 also allows her to narrow each report with a tailormade database to view more detailed information for each individual business. “M3 is well-known for being the most widely-used and most recommended solution in the hotel industry, but for me, the platform’s most valuable asset is its ability to adapt and be just as efficient with amusement properties and campgrounds as it is for hotels.”

We keep everyone on the same page, so they can all work together as a team.

Casi Johnson

Chief Operations Officer/Innovations Leader, M3

The Result

With a streamlined cloud-based accounting system in place across Blue Water’s hospitality businesses, Baer and the company’s leadership are now able to quickly toggle between standardized reports for the entire business – whether onsite or at home. “With M3, our owners and investors are more aware of what they’re reviewing at all times,” said Baer. “We’re all on the same page, which makes it easier to see side-by-side results and make better decisions.” Through M3, Blue Water was able to drive cost savings and increase business insight, which allows investors and management teams to make more informed decisions for the brand as a whole.

Start Saving Money Now

We offer complimentary demos for a firsthand look at how M3 will work for you.