Insight Software

M3 Insight – A Single Source for Accurate Data

M3 Insight is a self-service business intelligence application for hotel management companies and owners that centralizes data and is the single source of truth for a hotelier’s portfolio. Insight also enables hoteliers to report on data from some of the industry’s most recognized data providers, including M3 Accounting Core, M3 Budget and Forecast, STR, GSS, OTB, M3 Labor Management, and 3rd Party Labor Data. Insight removes the struggle of gathering and managing data from multiple systems so hoteliers can quickly gain insights when needed.


Request a Demo
Product Image

Insight Benefits

Hospitality Business Intelligence Made Easy

For hotel owners and management companies who need operational and business intelligence to improve efficiency and make better financial decisions, Insight is a self-service application that centralizes your M3 data to give you actionable insights at a glance.

Bring All Data and Reporting Into One Location

Automatically import data using APIs and proprietary imports to collate all important information into one location.

Utilize Unique Data

Insight gives hoteliers the ability to quickly create a report and/or discover data to help quickly respond to questions.

Shorten Implementation Timeline to Weeks

M3 has streamlined the implementation timeline to allow access to the power of hotel business intelligence quicker than ever before.

Insight’s ability to integrate with third-party data, such as Smith Travel, and brand Guest Satisfaction Scores (GSS) is important because owners want to see more than just the revenue from the day.

Senior Vice President of Corporate Accounting at GF Hotels & Resorts

Keith Schreiner

Senior Vice President of Corporate Accounting at GF Hotels & Resorts

Software Features

Insight Gives Hoteliers the Data and Insights to Efficiently Manage Their Portfolio



Self-Service and Single Source Intelligence

  • Single Source for Accurate Data – Insight provides a centralized place to store data, all while M3 manages the data to take the burden off of hoteliers.
  • Single Source of Truth for Reporting – Insight provides a single point of access for reports, ensuring they are always timely and accurate.
  • Self-Service Business Intelligence – Insight gives hoteliers the power to create their own professional custom reports and dashboard that can be published to individuals or their organization/ownership group.
  • Quick Access to Data – Insight gives hoteliers the ability to quickly create a report and/or discover data to help them quickly respond to questions.

Hospitality Industry Standard Intelligence

  • Industry Standard Dashboards – Insight comes with a library of Industry Standard dashboards that are ready to use, or hoteliers can use M3’s dashboard-as-a-service option to build it for them.
  • Easy Hospitality Specific Integrations – Insight brings hoteliers data from Accounting Core, Labor Management, PMS, GSS, and STR into one place, in addition to OTB data.
  • Robust Formula Builder – Insight enables hoteliers to create any KPI they can think of and use it in a visual dashboard to better run their hotels.

M3 Insight App

The M3 Insight app brings hoteliers access to their data in an unprecedented fashion.

Access to the dashboards enjoyed from a desktop is available from anywhere and on any device. Hoteliers can discover actionable insights in the palm of their hand!

Fully integrated with M3’s business intelligence tool, Insight is the only tool needed to access a portfolio’s data and put it into action.

Success Story

GF finds Accounting Core and Insight crucial to managing and growing a portfolio of hotels

How We Help

Read More

See it for yourself.

More than 2,000 hotels use M3 Insight. See why hospitality management companies and ownership groups are gravitating to the best technological solution in the hospitality industry for dashboard reporting with maximum integrations and capabilities. It is the power of M3 – unleashed.

We’ve used other accounting and business intelligence platforms in the past, but none as powerful as M3. As our portfolio changes and shifts, so do the KPIs that inform our decision-making. Having the ability to see every property at all times while managing costs gives us a significant advantage over our competition and allows us to be more profitable.

President/Chief Executive Officer at In-Group Hospitality

Graydon Pearson

President/Chief Executive Officer at In-Group Hospitality

M3 has software solutions for every piece a hotelier’s back office puzzle.

Whether hoteliers have hotel accounting needs or just want to get a handle on their largest expense, payroll, M3 has software that can help them reduce overhead and maximize revenue. Built by hoteliers, for hoteliers.

Our support team is available seven days a week.

M3’s software is easy to use and is also very powerful. Sometimes hoteliers can use a refresher to unlock the true power of M3’s tools. That’s why our team is on standby seven days a week: to assist hoteliers.

Contact Us